The word Rishi denotes a hindu sage or saint. Ashish Pratap Singh aka Rishi is a Delhi based photographer, who has been successfully trying to capture frames as vivid as being observed by a saint who is trying to make sense of nature. Floating on another spiritual plain.
For Ashish, we created a unique monogram. By using the hindi letter ऋ for “ri” and finishing the remaining word form by incorporating roman alphabets “shi”. Having the monogram as the starting point, we developed a dynamic visual language. That comes across effectively through the business cards. Echoing the philosophy of his photography style.
We further played with the entire form to make it look like a heart, which reflects Ashish’s love for nature.